During Cup Match 2018, we secured social media influencers and celebrities whose followers are interested in travel and luxury entertainment.
Influencers walked the pristine beaches, discovered incredible caves and danced like never before. Sharing their experiences in real-time with millions of potential travelers.
To engage their audience, influencers posted videos and photos on their social pages using the hashtags #DreamBermuda and #CupMatch2018.
Influencers continued to engage with their audience throughout the weekend amplifying Cup Match and Dream Bermuda.
Throughout the weekend, content was developed to be repurposed for social media and to promote the 2019 Cup Match weekend.
The Breakfast Club and Bossip shared their experiences with millions of potential travelers.
Local Bermudian media, The Royal Gazette and Bermudian Magazine, shared images on their sites.
We created a unique hashtag amplifying the Cup Match experience.